Along with Gorgeous George, Gargantua
and the miracle of television, a relatively untrained, highly self-centered,
heaven-blessed tenor who calls himself Mario Lanza must now take his place among
the show business phenomena of the decade. Few opera singers are more widely
known. Only a handful are equally affluent. And none has sung less frequently
in the hallowed halls of the chanted drama.
The 31-year-old
ex-Philadelphian, whose 1952 gross income should approximate one and a half
million dollars, possesses what some observers regard as one of the world's
finest natural voices. However, despite worshipful vagaries by his hangers-on
and an occasional hint from Lanza, himself, the Metropolitan Opera Company
indicates no intention of adding him to its roster. The less demanding La
Scala of Milan, aware of the singer's box-office magnetism, recently extended
to him a public invitation for a six-month season in 1953. While this bid may
turn out to be little more than inspired press agentry, the tenor's
appearance with La Scala would do much to legitimatize his reputation as a
bona fide grand opera star. At present his experience in the medium is
singularly limited: He has performed in only one operatic vehicle, Madame
Butterfly, sung twice with a New Orleans group in 1948.
Whether he does
appear at La Scala or not, Lanza, voicing conventional operatic arias and a
profusion of current ballads, is today heard by more people than hear any
other male singer with the exceptions of Bing Crosby and Perry Como. Secure
in gilt-edged MGM and RCA-Victor pacts, Lanza has been, perhaps unkindly,
described as a peacock who preens his feathers beside his Beverly Hills
swimming pool and delights in listening to the sound of his own voice on
recordings, every so often rending the California sunshine with screams of
delighted self-praise.
It would
probably be more humanitarian to excuse his coyness and ego as the results of
a pampered childhood than to blame him for a self-regard, which at times
appears to approach the colossal. Lanza's career has progressed with such
speed that he needs a breathing spell to catch up with himself, both
artistically and personally. The raw material of greatness is within him.
What he does with it still remains to be seen.
Nonetheless, it
well may be that this ex-football player is the best friend grand opera has
had since Caruso hit his peak.
In preparing
this article for New Liberty, I talked to Metropolitan Opera baritone Robert
Merrill. ";In his own way", said Merrill, "Mario is a great
credit to good music. He captures the imagination of a large portion of the
general public which never attends opera. He has interested many people in
fine music who might otherwise never discover its delights." This is
certainly true enough. Recordings of grand opera took a definite jump
following release of The Great Caruso, the movie which brought Lanza
star status. While critical appraisal of his work varied, public acceptance
of the new idol was pronounced. The movie took in close to one million four
hundred thousand dollars in 10 weeks at New York's Radio City Music Hall and
will continue earning dividends for years to come.
MGM's decision
to cast Lanza in The Great Caruso was made with some trepidation.
Jesse Lasky, owner of film rights to the tenor's life story, originally
planned to use Caruso recordings on the film's soundtrack. A small fortune
was spent in the sound laboratory filtering out unsuitable musical backgrounds
and surface noises in the ancient discs. But considerable portions of
Caruso's exquisite tone and quality were also filtered out in the process.
Then along came Lanza, a happy click in Toast of New Orleans and That
Midnight Kiss. There was no doubting the quality of his voice, but it
was a wild instrument, needing discipline and polish.
The decision
was up to Louis B. Mayer, then supreme boss at MGM. Mayer remembered two
previous pronunciamentos which had caused him considerable
embarrassment. In 1945 he proudly told all comers that Clark Gable's postwar return
to the screen in Adventure would prove the year's biggest
money-making movie. Instead, it was the season's greatest flop and almost
ended Gable's career. Then, in 1948, Mayer predicted the studio would be
fortunate to break even on Mario's first movie, That Midnight Kiss.
Undaunted by such official pessimism, the picture went right out and earned a
handsome dividend.
With increased
respect for Lanza's pulling power, Mayer decided to take a chance on Mario in
the role of the great Caruso. The casting was a daring stroke, but the
veteran executive knew he'd be criticized from some quarters no matter whom
he chose to impersonate the immortal Enrico. He was also aware that this
could be a star-making role if properly handled. In deference to Lanza's
minor league experience, the musical score was restricted to frequently
performed arias, the tunes of opera. Producer Joe Pasternak,
whose know-how had made a singing star of Deanna Durbin, hired Maestro
Spadoni, Caruso's own voice coach, to work with Lanza through months of
rehearsal. Selections were recorded and re-recorded until a small army of
experts had coaxed from Lanza the closest mimicry of Caruso of which he was
capable. All this caused
no special excitement at the studio. The sound stage was never flooded with a
sideline audience. Don Hartman, at that time an MGM executive, says
succinctly, "Who the hell wanted to hear a fat and hammy tenor sing
arias?" Hartman,
himself a highly successful showman, soon had his answer. The picture was
a bonanza. Word-of-mouth promotion outstripped even MGM's costly advertising
campaign in spreading the good news, and some fans returned to see the film
four and five times. Moreover, it brought back to the theaters a large
segment of the so-called "lost audience" principally taxpayers in
the middle-age bracket who had long ago lost the movie-going habit. Dorothy Caruso,
Enrico's pretty widow, was tactfully enthusiastic. Privately, however, she
confided her hopes that the screen one day would do better by her late
husband, both in script development and musical interpretation. Less reticence
has been shown by other members of Caruso's immediate family circle. Inflamed
by an MGM-Coca-Cola advertising campaign which flooded their native Italy
with posters combining Caruso with Coke, son Enrico Jr. and grandsons Enrico
and Roberto took their seething indignation to the Rome courts. Later, the
posters were covered over, leaving only a headless body gesturing towards a
Coca-Cola bottle top. That was only
half the Caruso's battle. Another court case is lined up against MGM for
allegedly filming Caruso's life without family permission. Complains Grandson
Enrico:"The
picture is full of historical inaccuracies. It gives the impression that
Caruso arrived in the U.S. almost an unknown, that America launched him, glorified
him and was responsible for his success. The picture denationalizes my
grandfather".
More pointedly,
the family regard Lanza as "just a beginner, with a crude, uneducated
voice, unworthy of Caruso". To critics who
minimize his performance, Lanza points out that Caruso at age 29 was no huge
success, that critical acclaim was not showered upon the tenor until his late
thirties. However,
sputter the critics in reply, at best Lanza's feat has been one of imitation.
No matter how mechanically excellent he may be, they insist, he is in no way
creative. Years of addiction to Caruso recordings have taught him every
inflection, every sob of every disc. Two men have
played key roles in the evolution of Mario Lanza: Sam Weiler and Enrico
Caruso. Caruso came first. Parents Maria and Antonio Cocozza, daughters Coleen and Elissa, and wife Nancy, pay surprise visit to Lanza set during making of his yet-to-be-released movie, Because You're Mine.
Mario's real
name is Alfred Arnold Cocozza. His father, Antonio, was decorated for bravery
with the American forces in World War I and has been on a total disability
pension ever since, his right arm rendered useless by a German bullet. To
supplement this income his wife worked as seamstress and corsetiere. They
lived pleasantly though frugally in a six-room house in south Philadelphia, lavishing
a tolerance upon their only son which he did little to merit.Few children
have been more expertly spoiled. Mario's mother rose at 5:30 each morning to
get to her garment-making job her father Cocozza served his son breakfast in
bed. In his late teens, the lad often slept until noon or later. A less
indulgent school teacher remembers the boy as "one of the biggest bums
that ever came into the public school system" - an uneasy liaison which
ended when Southern High School expelled Lanza for punching a member of the
staff. Mario says the teacher aroused his ire by calling him a
"dago", but he admits having been a notorious show-off and sometimes
obscene. "I must have been a little bastard, but I was always the
leader," he told an interviewer recently. Mario's mother,
Maria Lanza Cocozza (he eventually adopted her family name for his own
professional use), indulged the boy consistently. She bought him a violin
which he promptly tossed out a second-floor window. She acquired a piano but
he showed little interest. She taught him Italian in hopes he might one day
turn to singing. And she lavished upon him numerous recordings by Caruso.
From his earliest years, Mario had worshipped the operatic giant and in the
Cocozza home, the Caruso discs spun from dawn to dark and often far into the
night. Sometimes Mario sang along with the records, and by his early teens he
knew several arias by heart. And all these
years Mario did nary a single day's honest toil. Living off his father's
pension and his mother's hard-earned wages troubled his conscience not at
all. And it troubled his mother even less. "It's true
Mario never worked at anything until he finally found his singing
career," says Mrs. Cocozza, still attractively neat and full of sparkle
despite the rigors of life. "He was a big, 250-pound boy and I was
criticized for not sending him out to add to our income. But I do not believe
a child is born to provide money for his parents. Education and freedom to do
what God has enabled you to do - this is much more important for any child.
It was my own business if I wanted to stake him to whatever future career he
might choose." After departing
abruptly from Southern High, the husky youngster picked up a few dollars in
semi-pro baseball and football. But mostly he played ladies' man to the
damsels on the block, or stayed home and listened to Caruso on the
phonograph. After all, there was always food on the table and sometimes
breakfast in bed - so why work? While stories
of Mario's first important break vary, his maternal grandfather's disapproval
of the boy figures in all versions. Seems that Grandpa felt the time had come
for Mario to earn his keep. Grandpa had a temper. So Mario heeded the
pressure and apprenticed himself to a trucking company. "You pays
your money and you takes your choice" from here on in. Mario's mother
says a mutual friend arranged for conductor Serge Koussevitzky to grant the
lad an audition. Mario's chum and unofficial biographer, Ben Maddox,
dramatizes it somewhat, declaring Mario was ordered by the trucking company
to deliver a piano to the Philadelphia Academy of Music. "As he pushed
the piano out on the empty stage Mario was happily singing at the top of his
lungs," reports Maddox. "It so happened that Koussevitzky was
rehearsing the visiting Boston Symphony Orchestra in an adjacent hall.
Hearing this magnificent voice, Koussevitzky rushed out and snagged him as
his protégé' on the spot." Mario himself
puts it this way: "I was 20 and without a job when Grandfather insisted
I drive one of his trucks. I delivered a piano to the Academy of Music, where
Serge Koussevizky was rehearsing the Boston Orchestra. 'Sing for the famous
conductor!' I was told. I did, spontaneously. I sang an aria as nearly like
Caruso's recording of it as I could. Koussevitzky was so astounded he
launched me on a career at a concert of his three weeks later." Version number
three comes from Irene Williams, a Philadelphia voice coach. According to
Miss Williams, she and William Huff, a patron of the arts, arranged an
audition for the young tenor with Koussevitzky after a concert. The great
conductor was stretched out on the table in his backstage dressing room,
getting a rub-down, when Lanza was ushered in and ordered to sing the aria
from Pagliacci, Koussevitzky nodded approval and invited Lanza to
study on a Summer scholarship at the Tanglewood Music Festival in the
Berkshires. Lanza had taken
a few singing lessons with Miss Williams. He claims she tutored him only five
or six times. She insists he studied with her regularly for over a year, his
mother paying five dollars a lesson. At any rate, just prior to his joining
the Air Force, Lanza allegedly signed a contract granting the teacher 10 per
cent of his future earnings. When he failed to pay this, Miss Williams sued,
Lanza eventually settled the case out of court. At Tanglewood,
Lanza was at least consistent, concentrating on poker and women rather than
study. Still, he was signed to a representation contract by the Columbia
Concerts Corporation and accepted several minor bookings before donning his
uniform and going on duty as a military policeman. Lanza and the Air Force
failed to agree with each other and he has since been called the sloppiest
soldier in the command. He resented regimentation and missed his usual
breakfast in bed. By a stroke of luck, he was able to maneuver himself into
both stage and screen version of the Moss Hart Air Force show, Winged
Victory, and it was during shooting of the film on the 20th Century-Fox
lot that Mario (then a ponderous 287 pounds), had his first taste of life in
Hollywood. In January
1945, Lanza's post-nasal drip got him a medical discharge from the service. A
few months earlier, while working in the movie, he had been invited to dinner
at the home of Private Bert Hicks, one of his buddies in the show. Mario fell
instantly in love with Hicks' sister, Betty, and they were married soon after
his return to civilian life. Enthusiast Lanza talks
fishing prospects during rare, between films vacation with wife and friends,
singers Andy and Della Russell.In May, Lanza began work on new film, The
Student Prince.
Betty, pretty and
dark-haired, still wears the six-and-a-half dollar ring which Mario slipped
on her finger at the civil ceremony before Beverly Hills Municipal Judge
Charles Griffin. Quite recently, however, Lanza presented her with a set of
costly jeweled guards which she places on either side of the original wedding
ring. Lanza is not
one to pinch pennies, particularly if he has only a few to pinch. His
accumulated army severance pay didn't last long with the always-hungry tenor
and his young bride ensconced in a plush suite at Gotham's Park Central
Hotel. But the fates have always smiled kindly upon Lanza, and now fate, in
the benevolent form of RCA-Victor, came along with an unexpected windfall. An
executive of the recording company, having heard Mario sing at a Hollywood
house party, paid him a three thousand dollar bonus simply to sign a contract
with the company. Not that RCA was in any hurry for Lanza to record. The
company merely regarded the bonus as an option on future exclusive services,
if and when he really learned to sing. It was, of
course, a gamble which is still paying off. Ironically, MGM Studios which
holds sole rights to Lanza's services as an actor, also manufactures
phonograph discs under its own label. But Mario can wax his songs only for
RCA, even though they may be ditties introduced in his MGM movies. This
infuriates the studio but it’s powerless to change the situation. Lanza proceeded
to run through the three thousand dollar bonus like a red hot knife through
ice cream. The Park Central always beyond their means, was a luxury his wife
finally decided to tolerate no longer. But once again the Lanza luck held
firm, for Metropolitan Opera baritone Robert Weede moved to a suburban farm
and gave Mario his midtown apartment rent free for two years. Mario replaced
Jan Peerce for the Summer on the Celanese radio hour and managed to do the
occasional concert. But he constantly forced his voice, singing with
dangerous abandon and little finesse. Prolonged abuse of his vocal cords
could easily have ruined his chances for a career. But Sam Weiler
put a stop to that. If Weiler had
been an angelic jinni, he could hardly have timed his entry on the scene more
perfectly. Lanza and Weiler met by accident one afternoon in the Carnegie
Hall studio of voice coach Polly Albertson. Weiler, 31 and already a highly
successful real estate operator, studied with Miss Albertson purely to
satisfy his personal whim and love for music. Lanza visited her regularly to
polish up selections scheduled for the following week's Celanese broadcast. Weiler was
passionately in love with music and knew intimately many of the great singles
of the day. He listened to Mario and quickly sensed the young man's
possibilities but lack of training. "His
concert managers were leading him like a lamb to slaughter," says the
dapper Weiler. "They were obviously interested in making a fast dollar
rather than a long-term investment. Mario was moving in company much too fast
for so untutored an artist. He was utterly at the mercy of conductors and
directors. You might compare him to a sand-lot ball player suddenly scooped
up by the Yankees with no opportunity to learn the fine points of the game
before making his bow in big league ball." Weiler and
Lanza became close friends and eventually Sam signed on as the lad's sponsor.
In return for a 10 percent cut of Lanza's future earnings. Weiler put the
singer and his wife on a weekly allowance of $90 to defray costs of food and
clothing. He cancelled all existing contracts for radio and concert work,
paid off 11 thousand dollars in debts owed by Mario, and financed a schedule
of lessons with Enrico Rosati, who had once coached Beniamino Gigli. For 15 months
Weiler footed all the bills. Top caliber singing stars frequently study 10 to
12 years before venturing an important solo concert, but Lanza was not
entirely uninitiated and could not fully subdue his impatience. Early in 1947
Weiler let him again try his pipes in public. This phase of
Lanza's career was launched at Toronto's Massey Hall. The nervousness which
plagued him in earlier years was gone and a capacity audience welcomed him
warmly. A few days later he sang to a throng of 53 thousand in Chicago's
Grant Park. Then came Hollywood Bowl and a standing ovation from a
celebrity-laden crowd which included Ida Koverman, confidential secretary to
MGM's Louis B. Mayer. Mrs. Koverman arranged a studio audition at which Lanza
played some home-made recordings and then sang an aria from La Boheme
and Victor Herbert's Thine Alone. A day later his signature was on a
movie contract. Before going into his initial picture, That Midnight
Kiss, Mario appeared as guest artist with the Philadelphia and Boston
orchestras and did a two-day debut-stint in Madame Butterfly with
the New Orleans Opera Association. Although he has memorized seven roles, he
has yet to make his second appearance in grand opera. Lanza's MGM
agreement supposedly calls for seven pictures at 25 thousand dollars for his
first, 50 thousand dollars for the second and 100 thousand dollars for the
third. But so immediate was his success on the screen that a grateful studio
gave him a sizeable bonus after his initial film, doubled this after the
second and re-doubled it following the tremendous reception accorded The Great
Caruso. Yet another potential hit, Because You're Mine, is
awaiting release, while in May, Lanza attended for wardrobe fittings for his
latest film, The Student Prince. In 1951 the singer grossed one
million two hundred thousand dollars, of which Weiler took 120 thousand
dollars as his 10 per cent cut. Another 10 per cent went to Lanza's agents,
Music Corporation Of America and Columbia Concerts, Inc. A breakdown of
this 1951 income makes startling reading. He earned 200 thousand dollars on a
concert tour, took 150 thousand dollars (including bonus) from MGM for The
Great Caruso, and chalked up a staggering 500 thousand dollars in
royalties on sales of his recordings. Be My Love has sold almost two
million discs and The Loveliest Night of the Year is close to the
one million mark in sales. Lanza earns eight to 10 cents royalty per record;
a rake-off made even more remarkable by the fact that Dinah Shore and Bing
Crosby collect only half that amount. In addition, Mario received 250
thousand dollars last year from Coca-Cola for his weekly radio shows which
frequently co-star Canadian singer Gisele Mackenzie. The MGM contract, with
two films yet remaining, forbids him stepping into television. While
professional expenses, including agency commissions, leave Lanza with only
eight cents of each dollar he earns after taxes are paid, his association
with Weiler assures him of business-like management and expert investment
guidance. His dollars do not lie idle. With Weiler, he is partnered in tungsten mining and milling at
Austen, Nevada. He also has a small
interest in a nationally-distributed fruit juice drink, although he keeps
this quiet in order not to disturb his radio sponsors, Coca-Cola.His two trotting horses are stabled at
Santa Anita and race in the sulky stakes at Southern California tracks. Lanza’s
interest in racing dates back to early childhood when he clipped every
photograph or advertisement within reach and pasted his paper horses into
scrap-books. In spite of the
fact that motion pictures are only his fourth largest income source, he
confesses the screen is the most important single factor in his success. Nothing establishes an audience so readily
and effectively as a film. The
Great Caruso cost one million two hundred thousand dollars to shoot and
MGM anticipates it will eventually earn 15 million dollars from foreign and
domestic markets. This is probably
over-optimism, but it’s no wonder company executives treat Mario with kid
gloves. Though movies
made Mario, the world’s most debated-over singer displays no feeling of
obligation. He is a master at sulking
and plays hookey at the slightest provocation, regardless of the fact that
such temperament plays havoc with production costs. At a radio rehearsal, his
rich choice of vocabulary once pushed a lady harpist to tears. And he is reliably reported to have so
infuriated songstress Kathryn Grayson that she displayed her displeasure by
sinking her teeth into his lower lip during a love scene for Toast of New
Orleans. Katie, since,
has said she doesn’t care if she never works with him again.“Mario and I
aren’t having a feud,” the dainty, ski-nosed glamour star insists. “I just
can’t stand the man, that’s all.” But Miss
Mackenzie, still a neophyte in the cinema city, comes to Lanza’s defense. “He has great
talent, so naturally he’s bound to have the ego that goes with it,” explains
the Winnipeg brunette, “I was warned. I wouldn’t like working with Mr. Lanza.
He is certainly no sissy. But I’ve met other stars who aren’t half so
considerate.” Certainly,
Lanza could stand an improvement in his public relations.He is as elusive as Garbo, though shyness
seems no part of his nature. He has
MGM publicity men hog-tied. He shows up for interviews if and when he
pleases. Indeed, he seldom deigns to see the press. His personal publicist
alibis that Mario hates talking about himself. The National
Broadcasting Company releases his radio show but most NBC executives have
never met him. The chief of network press relations haven’t even been able to
reach Lanza by telephone although the program is now in its second
season. Lanza records his numbers on a sound stage at republic Film Studios in San Fernando Valley and the
completely edited tape is delivered to NBC in time for broadcast. Apparently Lanza doesn’t stick around to
meet other members of the cast. Songstress Kay Armen, his co-star on a recent airing, has never seen
him. She was asked to record her
numbers several hours before he was due to show up to do his solo offerings. Lanza
apparently cares little what his co-workers and the press think about him. “As
long as my public likes me it doesn’t matter what those reporters write,” he
says. “I asked for trouble when I got into this business. I can take anything
they dish out.” Table duet by new star
Lanza and veteran Durante finds Mrs. Lanza willing audience. Meals are Lanza’s
worst problem; he keeps to a rigid diet during filming to curb his leaping
weight.Apparently, he
has a human side. Among his fans last season was Rafael Fasano of Newark, New
Jersey. Miss Fasano was believed doomed to death from Hodgkins Disease. Mario
answered her letters personally and telephones her once a week. Last
Christmas, he called to sing Silent Night to her alone. When she
showed improvement he brought her to Hollywood with her mother and put them
up at his home for several weeks. Even MGM knew nothing of this until a
Newark newspaper reporter got wind of the story and broke it via the
Associated Press.Again, when
rumors circulated Hollywood that aging Louis B. Mayer, co-founder and top man
of MGM, was on his way out, Mario – remembering that the decision to make The
Great Caruso had been Mayer’s – telephoned the MGM head offering his
support if it was needed. Despite this impulsive championing, Mayer was later
replaced by new chief Dore Schary. The Lanzas live
well and enjoy it. He recently purchased a small home for his parents not far
from his own rented, Spanish-style house. Mario’s home has three bedrooms, a
two-story tall living room, a dining room, a rumpus room and a den. The
latter is sometimes used as a fourth bedroom. His elder daughter, Coleen, so
named because of her mother’s Irish ancestry, is just three. Elissa is a
year-and-a-half. Mario says he wants six children, hopes the next one will be
a boy. Mario lives his
career. While he shaves, a record-player spins discs by Caruso or Gigli. He
frequently stays up until dawn listening to operas on wax. His energy is
tremendous, and, despite his hatred of hard work, he keeps his five-foot-10
inches and 50-inch chest in trim by daily working with his personal trainer,
a physical culturist named Terry Robinson. Terry works as his stand-in during
production and looks upon Lanza as a minor god. “This kid got
everything when he was born,” says the awed Robinson, “Looks, charm, voice
and a heart as big as his chest. He’s the great genius of our era. He wrote
50 per cent of the script of Caruso (Note: This will be news to MGM.
The studio paid Sonya Levine and William Ludwig to write the screen-play based
on Dorothy Caruso’s book.) “Mario sings every word the way the composer meant
it, even with popular songs. If the word is chills, he gets chills.” Robinson
regards himself as a high priest of health and even something of a healer. He
built a gym in Lanza’s back yard and gives the tenor a massage at bedtime
after a daily exercise program which varies, between horseback riding, boxing
or weight-lifting. Weight has
always been a problem for Lanza, and, since entering show business, a weapon
too. Although he can keep to a trim 185 with a touch of self-discipline, he
can, with frightening nonchalance, shake MGM executives by rapidly shoving on
excess poundage, anytime officials indicate a course of action which differs
from his own preferences. He merely goes on a high-fat-content diet and
assimilates 15 or 20 pounds with the greatest of ease. It’s more than
coincidence that his avoirdupois jumps whenever he disapproves of a script. Some months ago
MGM called him in to make Because You’re Mine. Lanza looked at the
script and rebelled. When the studio insisted on little or no re-writing,
Lanza merely put on a fast 65 pounds. At 240 he was unphotographable. The
studio took the hint and revamped the scenario. Then Mario hied himself up to
Ginger Rogers’ Oregon ranch along the Rogue River and sweated off the excess
weight by chopping trees, hiking and running. “Weight is
really no problem once you make up your mind to get rid of it.” He insists. “I
take a thyroid prescription, drink a gallon of coffee a day – black – and exist
on one meal, dinner. I skip breakfast and lunch.” Lanza started The
Great Caruso at 185, ended the film tipping the scales at 216. This he
attributes to his desire for authenticity, claiming Caruso grew heavier as he
grew older. However, Lanza fails to state that MGM didn’t shoot the picture
in chronological order and the makeup and photographic departments were hard
put to standardize his appearance on film. When he’s not
dieting Lanza is apt to put away a half-dozen eggs for breakfast. Lunch and
dinner may consist of platters loaded with steak and chicken, heavy helpings
of Mother Cocozza’s spaghetti, and several bottles of beer. He once ate $200
worth of caviar at a single sitting. He still gets breakfast in bed – and his
wife serves it on the maid’s day out. Lanza is not
devoid of idiosyncrasies. He takes vitamin pills by the spoonful, never wears
a hat, chooses neckties of flamboyant color and pattern. He has a canary and
a parakeet, used to be a chain smoker – three packs a day – but he dropped
the habit almost entirely when his voice suffered a prolonged hoarseness. Lanza’s contract
with MGM guarantees him six free months a year for concert or operatic
engagements. Thanks to his movies, he is probably the most potent concert
hall draw in the hemisphere. Last year in Pittsburgh the Metropolitan’s Helen
Traubel sang to a relatively sparse audience. Lanza’s appearance in the
auditorium was a complete sell-out in two hours, and another two thousand
seats were purchased by people anxious to watch him rehearse. Mario is now
considering an offer of 250 thousand dollars for a limited tour of Latin
America. He can pick up 15 thousand dollars a concert on a 12-city Caribbean
itinerary. Rio de Janeiro wants him in November for a three-night stand at 50
thousand dollars. And Australia will guarantee him 15 thousand dollars apiece
for all the concerts he is willing to schedule down under. Nevertheless,
Lanza’s unannounced goal is definitely the Metropolitan. Only there can he
fully build the prestige so necessary to the satisfaction of his ego. And it’s
a safe bet he’d pack the house every performance. “But just
think,” he once wailed to a friend, “all they pay you at the Met is a
stinking thousand dollars a night. A man can hardly afford to sing for
that!” The End
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